The APEX Origin Story

Built on Purpose.
For a Purpose.

APEX wasn’t born from luck.
It wasn’t born from shortcuts.

It was born out of struggle, sacrifice, and a relentless commitment to legacy.

Because for Bill and Ramon, high-ticket sales didn’t just change their businesses…it changed their lives.

And out of that transformation, APEX Sales Pros was created - built on purpose, for a purpose.

Bill’s Story

From Broken Dreams to Bold Leadership

Bill thought football was the plan. A scholarship. A future. A clear identity.

But when his back gave out, so did that dream.

He came home to Marietta, GA, stuck but determined. He poured himself into fitness, managing and reviving struggling gyms, even opening his own. But when his gym collapsed, Bill packed up his car and drove to LA with nothing left but a will to fight.

He created success in the medical marijuana industry, but it was risky back then and brought very little fulfillment. He wanted something deeper: freedom, family, and legacy.

That hunger pushed him into the online world. He began investing in himself. He studied. He failed. He pushed again.

Then came the moment that shifted everything.

In 2016 a bad sales rep nearly talked him out of buying a program. But through that deal, Bill met his mentor, Ty Coughlin. Ty offered mentorship Bill couldn’t swing at the time. But instead of walking away, Bill made the bold ask that changed his life:

I can’t invest more right now. But I can out-close that guy 1000x. Give me a shot and I won't let you down.”

Someone gave him a chance.
 Bill capitalized. 
And his life would never be the same.

RAMON’s Story

From Grind to
Freedom

Ramon’s path was different - but no less tested by fire.

In 2017, he dropped out of college, determined to carve his own way in the online world. For five years, he worked brutal 80-hour weeks, reinvested everything into courses, programs, and mentorships, burning through $50,000+ in pursuit of a breakthrough.

He mastered the marketing side of high-ticket offers - ads, funnels, campaigns. But without the sales piece, the machine was incomplete.

By 2022, he was running a $10K/month Meta ad agency. Momentum was building…until life knocked him flat. His fiancée got pregnant. And almost overnight, he lost every single client.

Stalled. Overwhelmed. A family on the way.

That’s when Ramon turned to Bill. He knew Bill was a closer. He knew sales was the missing piece. All he needed was a chance.

Bill helped him break into the industry. Ramon capitalized.

From $10K to $20K to $30K+ months - Ramon stepped into freedom, presence, and purpose.

The Collision That Created APEX

When Bill’s sales mastery collided with Ramon’s marketing engine, APEX Sales Pros was born.

And here’s the truth: APEX isn’t just another "agency".


It’s a mission.

  • For offer owners, APEX exists to help you scale your business without sacrificing your life. To give you freedom to focus on vision, not sales headaches.

  • For closers, APEX exists to give you the same chance Bill was given, the same chance Ramon was given - a shot to change your life through high-ticket sales.

Why APEX Exists

APEX is about more than numbers.
It’s about legacy.

Bill was given a chance. He capitalized.

He gave Ramon a chance. Ramon capitalized.

And together, they’ve built a system to create that same chance for thousands more.

Because APEX was built on purpose. For a purpose.

To create freedom.
To build wealth.
To change legacies - one closer, one business, one family at a time.